Asahi Beer – Cinco de Mayo

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Asahi Beer, Social Posting – Cinco de Mayo

Cinco de Mayo is one of the holidays in the United States where the most beer is consumed. To create a cross-culture tie-in to the celebration of Cinco de Mayo as well as the the food pairing quality of Asahi Super Dry, the Super Dry hero shot was combined with several stock food images. The green cilantro, white onion and red peppers were chosen to represent the colors of the flag of Mexico as well as some of the flavors. Illustrations of punched paper or papel picado decorations were also created and incorporated into the image.


Asahi Beer, USA

Project Skills:

Retouching, Illustration


Adobe Photoshop