A robust new brand identity was created for The École, a French/English bilingual academy in New York. The new design elements incorporate talk bubbles as main graphic components that echo the fact that the academy is bilingual. To accompany the launch of the new brand a promotional animation was created to reflect the three main pillars of their philosophy; Agile Minds, Playful Hearts, and Bright Futures, as well as the personality of the academy. A piece of music was chosen to accompany the animation and the movements were developed to tie into the music cues as well as create a sense of playful, youthful joy.

Uppings Marketing/The École

Storyboarding, Animation, Video Editing

Adobe Illustrator, Adobe After Effects